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1 television
n, = TVto be glued to the television — не отрываться от телевизора, "прилипнуть" к экрану
to go on television to announce that... — выступать по телевидению с объявлением о том, что...
- commercial televisionto go on / to make an appearance on television — выступать по телевидению
- smb's appearance on television -
2 appeal
1. n1) ( to smb) призыв, обращение, апеллирование (к кому-л.)2) юр. апелляция, обжалование; кассационная жалоба3) популярность•to broaden one's appeal — увеличивать свою популярность
to deny / to dismiss an appeal — отклонять апелляцию; оставлять кассационную жалобу без удовлетворения
to echo an appeal — повторять чей-л. призыв
to lodge an appeal against smb's actions — обжаловать чьи-л. действия
to publish an appeal — опубликовывать обращение / воззвание
to refuse / to reject an appeal — отклонять апелляцию; оставлять кассационную жалобу без удовлетворения
to release smb on appeal — выпускать кого-л. на свободу по решению апелляционного суда
to support an appeal — поддерживать чей-л. призыв
to throw out / to turn down an appeal — отклонять апелляцию / кассационную жалобу
- appeal for calmto wake an appeal to smb — выступать с обращением / обращаться с призывом к кому-л.
- appeal for donations
- appeal for reconciliation
- appeal to ban atomic weapons
- appeal to the nation
- appeal to the public
- appeal's failure
- appeals for a negotiated solution
- broad-based appeal
- broadcast appeal
- cease-fire appeal
- desperate appeal
- direct appeal to smb
- dismissal of smb's appeal
- double-barreled appeal for smth
- final appeal
- in response to an appeal by smb
- last appeal
- on appeal
- provocative appeal
- repeated appeals by smb
- there is no appeal from a verdict of the higher court
- TV appeal
- unprecedented appeal on television
- urgent appeal 2. v1) апеллировать, взывать, призывать, выступать с призывом, обращаться с призывом2) юр. обжаловать, подавать апелляцию, апеллировать3) обращаться (к чему-л. за подтверждением, решением и т.п.); ссылаться на что-л.; апеллировать к чему-л.•to appeal against the decision of the court — обжаловать / опротестовывать решение суда
to appeal for calm and restraint from all sides — призывать все стороны проявлять спокойствие и сдержанность
to appeal for pardon — просить / подавать прошение о помиловании
to appeal to smb for help — просить кого-л. о помощи
to appeal to smb not to do smth — призывать кого-л. воздержаться от каких-л. действий
to appeal to smb to do smth — призывать кого-л. к каким-л. действиям
to appeal to the outside world — обращаться к остальному миру (напр. за помощью)
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 call
1. n крик, голос2. n зов; окликwithin call — поблизости, рядом, неподалёку; в пределах слышимости
3. n сигнал; звонок; свисток; «дудка»; сборradio call, call sign — радио позывной сигнал
4. n охот. манок, вабикbird call — вабик, манок
5. n перекличкаcall over — вызывать по списку; делать перекличку
6. n призывcall to arms — призыв к оружию; призыв под знамёна
to issue a call for a meeting to be held — разослать извещение о том, что состоится собрание
7. n созыв8. n амер. решение национального комитета партии о созыве съезда для выдвижения кандидатурto call the tune — задавать тон; хозяйничать
butterfly call spread — спред "бабочка" для опциона "колл"
9. n телефонный вызов, звонок или разговорcall chain — цепочка вызовов; вызывающая последовательность
10. n театр. вызовto take a call — выходить на аплодисменты, раскланиваться
11. n театр. амер. прослушивание; репетиция12. n театр. объявление о времени репетицииgentle call — нежный зов; ласковый оклик
13. n театр. зов; тяга, влечение14. n театр. призвание15. n театр. визит, посещение; приход16. n театр. заходcall at — заходить в; заход в
he would often call on us — он, бывало, часто заходил к нам
17. n театр. остановка18. n театр. требованиеat call — наготове, к услугам, в распоряжении, под рукой
to be ready at call — быть наготове ;
on call — по требованию, по вызову
call slip — требование, листок требований
19. n театр. эк. спрос20. n театр. воен. заявка, требование; вызовat call — по вызову; по требованию
21. n театр. полномочие; право22. n театр. нужда, необходимость23. n бирж. предварительная премия; опцион24. n бирж. сделка с предварительной премией25. n бирж. карт. объявление26. n бирж. церк. предложение прихода, места пастора27. n бирж. вчт. вызов, обращениеsubroutine call — вызов подпрограммы, обращение к подпрограмме
28. v кричать, закричатьI thought I beard someone calling — мне показалось, что кто-то кричит
29. v звать, позвать; подозвать; окликатьhe is in the next room, call him — он в соседней комнате, позовите его
30. v будить, разбудить31. v называть; зватьhis name is Richard but everybody calls him Dick — его имя Ричард, но все называют его Диком
call down — позвать вниз; пригласить сойти вниз
call up — позвать наверх; пригласить подняться наверх
32. v созыватьcall together — собирать, созывать
33. v вызывать; звать, приглашать34. v вызывать, давать сигнал, сигнализироватьintrusion call — сигнал "вмешательство"
call letter — позывной; сигнал по коду
35. v призывать; взывать, обращатьсяto call to mind — вспоминать, припоминать
to call to account — призвать к ответу; привлечь к ответственности; потребовать отчёта
36. v предоставлять слово; вызывать на трибунуcall away — отзывать; вызывать
37. v вызывать учащегося ответить на вопрос преподавателя38. v быть призванным; чувствовать призвание, потребностьhe felt called upon to speak — он счёл необходимым выступить, он считал себя не вправе промолчать
39. v быть вынужденным40. v объявлять; оглашать41. v навещать; посещать, приходить в гости, с визитом; заходить, заглядывать, завернутьI was out when he called — когда он заходил, меня не было дома
call in this evening, if you can — если можете, заходите сегодня вечером
our new neighbours called at our house last week — наши новые соседи приходили к нам на прошлой неделе
call round — заходить; навещать; посещать
42. v останавливаться43. v требовать, нуждаться, предусматривать44. v требоваться; быть нужным, уместным45. v звонить или говорить по телефонуwe called them to say that … — мы сообщили им по телефону, что …
46. v считать, рассматривать; полагатьI call this a very good house — по-моему, это прекрасный дом
I call that a shame — по-моему, это возмутительно
they call it ten miles — считается, что здесь десять миль
you call it pleasure, I call it business — вы называете это развлечением, я же считаю это работой
47. v шотл. гнать; погонять, понукать48. v охот. вабить, приманивать птицto call into being — создать, вызвать к жизни
to call into play — приводить в действие, пускать в ход
the case called every faculty of the doctor into play — заболевание потребовало от врача напряжения всех его сил и способностей
to call the tune — распоряжаться; задавать тон
to call it square — удовлетвориться, примириться
to call over the coals — бранить, отчитывать
Синонимический ряд:1. attraction (noun) allurement; appeal; attraction; attractiveness; draw; drawing power; lure; pull; seduction2. cause (noun) cause; justification; necessity; obligation; occasion; right; warrant3. cry (noun) bellow; chirp; clamor; clamour; cry; hail; lowing; note; outcry; song; whoop4. demand (noun) claim; demand; exaction; need; requirement; requisition5. summons (noun) bidding; command; invitation; proposal; request; signal; solicitation; summons; tocsin6. visit (noun) arrival; drop in; stay; stop; visit; visitation; walk in7. yell (noun) holler; shout; yell8. announce (verb) announce; declare; proclaim9. consider to be (verb) consider; consider to be; find; guess10. demand (verb) challenge; claim; demand; exact; postulate; require; requisition; solicit11. estimate (verb) approximate; estimate; judge; place; put; reckon; set12. foretell (verb) adumbrate; augur; forecast; foretell; portend; predict; presage; prognosticate; prophesy; soothsay; vaticinate13. gather (verb) assemble; call in; call together; collect; convene; convoke; gather; get together; marshal; muster; request the presence of; round up; send for; summon; summons14. name (verb) baptise; baptize; characterise; christen; denominate; designate; dub; entitle; label; name; style; tag; term; title15. ordain (verb) command; ordain; ring16. request (verb) ask; ask for; bid; invite; request17. rouse (verb) arouse; awaken; charge; rouse; shake; stir; wake up; waken18. shout (verb) bawl; bellow; bluster; clamour; cry; cry out; exclaim; hail; hallo; holler; hollo; roar; shout; trumpet; vociferate; voice; yell19. telephone (verb) dial; make a call; phone; put in a call; ring up; talk on the phone; telephone20. visit (verb) come by; come over; drop by; drop in; look in; look up; pop in; run in; see; step in; stop; stop by; stop in; visitАнтонимический ряд:disperse; excuse; listen; refrain; restrain; stifle; whisper
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